4 Key Characteristics of a Great Logo

Although the first logo was legally trademarked in 1876, the use of a visual mark to differentiate between entities has been around since ancient Greece. These days, billions of logos are used across the globe for everything from artisan dog food to social media influencers. So what makes one logo stand out from another? To answer that, we’ve compiled a list of characteristics every great logo shares:

1. Simple

Narrowing your business down to a single visual representation can often be the most difficult part of the logo design process. While it’s tempting to try incorporating every facet of your business into the logo, it’s best to focus on one or two things and save the rest for your supporting brand elements. You only have a couple of seconds to grab your audience’s attention, and you want to make sure they’re not wasting those seconds trying to figure out what they’re looking at.

2. Timeless

We can’t stress enough how important it is that your logo stands the test of time along with your business. This means shying away from short-lived trends that will look outdated in a year or two and sticking with the classics that have been around forever for a reason. This doesn’t mean you can’t incorporate some trendy elements into your brand that change over the years, but the core of your logo should be designed to last.


3. Unique

This should go without saying, but creating a unique logo is integral in making sure it stands out from your competition. Gathering inspiration from logos that already exist is a great way to narrow down your vision, but in the end, your logo should be super memorable and one of a kind.

4. Versatile

It’s so important to have a logo that can be used in a variety of ways. Whether it’s on an envelope or a shot glass, your logo should represent your brand well wherever it goes. This means having a logo set with multiple versions, colors and formats to cover all of your bases. The holy grail of logo versatility? One that looks great on both dark and light backgrounds!


We know how much pressure can come with creating a logo for your business -- it’s arguably the most important element next to the product/service itself! We’re here to help relieve some of that pressure, with our uber talented designers and tried-and-true logo design process. If you’re interested in hearing more about what it would be like to partner with us, don’t hesitate to reach out!

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