Behind the Scenes: LCCC Visitors Guide Publication

This year, we had the opportunity to revamp the annual Lake Chelan Chamber of Commerce Visitor Guide. When all was said and done, 108 pages of greatness was finally in our hands. This was a huge project that took months of planning, preparation and coordination between local business owners, the chamber and our team. The end result is a beautiful, comprehensive guide to Lake Chelan that visitors can use to help them get the most out of their time in Chelan.

LCCC had been using the same layout for their guide for a number of years and were ready for a change. We went through the previous guide page by page and discussed what was working and what needed to be improved. We created a timeline to keep everything on schedule for the target print date, planned the ad space, procured visitor photos from Instagram and provided several options for cover photos. Our team also wrote new copy and proofread and edited the entire publication.

If you think creating a publication that has 60,000 printed copies was intimidating, you would be correct. But the LCCM team of writers, designers and editors came alongside the chamber team to provide support the entire way.

If you have an idea for a guide/booklet/magazine or would like to revamp a publication, please reach out! We can talk about your vision and decide if we’re a good fit.

 

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