As the chilly winter season approaches, it's not just our physical surroundings that need preparation; our online presence also requires some winterizing. Just like we bundle up to stay warm, businesses must ensure their digital presence is ready to weather the colder months. Here’s how to keep your business’ online presence thriving during the winter season.
1. Conduct a Website Audit
Audit can be a scary word, but it basically just means looking at your website with fresh eyes. Evaluate the overall performance, checking for any technical issues or outdated content. Review your website's loading speed and optimize it to ensure swift and smooth user experiences, especially for visitors on slower connections during winter storms.
2. Optimize for Mobile
With more people spending time indoors, mobile usage tends to increase in the winter. Ensure your website is mobile-friendly and responsive across various devices and screen sizes. Check that your mobile website provides a seamless user experience and optimizes key features, such as click-to-call buttons or easy form submissions.
3. Create Seasonal Content
We know the holidays can be stressful in a plethora of ways, but there’s no reason to add your social media content to that list. Plan and schedule your October 31 through January 1 holiday content ahead of time! Be sure to highlight any specials you’re having, and consider doing a special holiday event, like a giveaway on Instagram.
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4. Utilize Your Email List
Stay in touch with customers and prospects during the winter months, directly in their inbox. Send out personalized newsletters, exclusive winter offers, or tips and tricks related to your industry that provide value to your subscribers.
Winterizing your online presence is essential for businesses to thrive during the colder months. By conducting a website audit, optimizing for mobile, creating seasonal content and leveraging email marketing, you can ensure a strong digital presence throughout the winter season. Keep your brand warm and inviting, even during the chilliest times of the year.
Winterizing your online presence is essential for businesses to thrive during the colder months. By conducting a website audit, optimizing for mobile, creating seasonal content and leveraging email marketing, you can ensure a strong digital presence throughout the winter season. Keep your brand warm and inviting, even during the chilliest times of the year.