When Washington Crop Improvement came to us, they had a logo—but no idea what to do with it. While it wasn’t a bad starting point, it came with some challenges: there was only a stacked version (great for hats, not so great for marketing materials), and no guidance on how to actually use it. No color codes, no alternate formats, no brand rules. Just a logo file and a lot of guessing.
They didn’t want to toss the design completely—but they knew it needed some backup.
What They Needed
Washington Crop Improvement was ready to look more polished and professional without losing the heart of what they already had. They asked us to:
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Expand their existing logo into a more usable system
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Create brand consistency across print and digital materials
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Make it easier for their team to apply the branding with confidence
What We Did
Our goal was to keep the good stuff and build around it—kind of like giving a house a proper foundation, a few fresh coats of paint, and better storage.
Here’s what we put together:
A Full Logo Collection
We created multiple logo formats: horizontal, stacked, icon-only, color, black, and white versions—so their branding works wherever it shows up.
A Defined Color Palette
We pulled together a set of earthy, versatile tones and built a color system with Pantone, CMYK, RGB, and HEX codes for easy application across print and digital.
A Simple, Straightforward Brand Guide
This 5-page guide includes logo use rules, font pairings, color details, and tips for keeping everything consistent. Easy to follow, easy to reference.
Custom Marketing Assets
We wrapped it all up with branded tools like:
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Letterhead
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Social media graphics
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A set of custom icons designed specifically for their work in agriculture
Why It Matters
Branding isn’t just about looking good—it’s about making things easier. When your team has the right tools and clear guidelines, it’s way less stressful to update your website, post on social, or print something for a trade show.
Washington Crop Improvement now has everything they need to show up with clarity and confidence—and we’re proud to have helped them get there.