Are you tired of feeling like you're talking to a robot every time you read a corporate message? Us too! That's why, in 2024, we're all about shaking off the formal tone and writing like we're talking to a friend. We're here to share some tips on how to inject some realness into your business copywriting and social media posts.
Speak Like You're Chatting with a Friend
Seriously, who wants to read a stiff, formal message? Not us! Pretend you're catching up with a buddy over coffee (or tea, we don't discriminate). Use everyday language that people actually use in conversation.
Let Your Personality Shine
Your brand isn't boring, so why should your copy be? Don't be afraid to show off your quirks and personality. Whether you're funny, witty, or a little bit sarcastic, let that shine through in your writing.
Keep it Real
Authenticity is key! People can smell a fake a mile away, so don't try to be something you're not. Be honest, be genuine and watch the connection with your audience grow.
Engage, Engage, Engage
Social media isn't a one-way street. It's all about the conversation! Ask questions, respond to comments, and show your audience that you're actually listening. It's called social media for a reason, right?
Share Customer Stories
Your customers are your biggest cheerleaders, so why not let them do some of the talking? Share user-generated content and testimonials to show real-life examples of how awesome your products or services are.
Have Fun with It
Last but not least, have fun with your writing! Business doesn't have to be all serious, all the time. Incorporate some fun, creativity and playfulness into your copy, and watch your audience respond.
Say goodbye to the formalities and hello to authentic, engaging business writing. Let's keep it real, keep it casual, and keep those connections with our audience going strong!