With social media ever-changing, it's super important to know how to grab AND keep people‘s attention. Short-form videos on TikTok and Instagram are your chance to show off your personality, creativity, and what makes you unique, all in just a few seconds. But with so many videos out there, how do you make yours stand out?
1. Start strong.
The first few seconds of your Reel are crucial. Hook your viewers with something attention-grabbing right from the beginning. This could be a visually stunning shot, a surprising element, or a compelling question.
2. Showcase your personality.
People are drawn to authenticity. Let your personality shine through in your videos. Whether you're funny, informative, or inspirational, be genuine and relatable. This will help you connect with your audience on a deeper level.
3. Create eye-catching visuals.
Instagram and Tiktok are visual platforms, so make sure your content looks awesome! Use high-quality footage, vibrant colors, and creative editing techniques to make your content visually engaging. Experiment with different camera angles, transitions and effects to keep things interesting.
4. Keep it short and sweet.
Attention spans are short on social media, so keep your Reels and Tiktoks short and to the point. Aim for around 15-30 seconds to maximize engagement. Every second counts, so make sure each frame adds value to your content.
5. Tell a story.
People love a good story, so try to tell a compelling narrative in your videos. Whether it's a behind-the-scenes look at your creative process, a mini-tutorial, or a day-in-the-life snippet, storytelling is an excellent way to grab attention and keep ‘em hooked till the end.
Breaking people out of their scrolling haze to watch your content requires a combination of creativity, authenticity and strategic planning. Try out these strategies in your next few videos and see if it makes a difference in your engagement and conversion! Let us know how it goes. And as always, we’re here to help when you need us ☺️