FAQs: Brand Guide Edition
When clients approach us for branding projects, one of the first questions we ask is if they know what a brand guide is. Most of them say no, but once …
4 Key Characteristics of a Great Logo
Although the first logo was legally trademarked in 1876, the use of a visual mark to differentiate between entities has been around since ancient Greece. These days, billions of logos …
3 Logo Glow Ups that Will Inspire You to Upgrade Your Own
One of our responsibilities as a marketing company is to keep up with the ever-changing trends in social media, websites, graphic design and our global and local social climates. It’s …
6 Benefits of Design on Retainer with LCCM
If you’ve been following us for awhile, you’ve surely heard us use the term “Design on Retainer” or DOR. Design on Retainer is a service we offer at LC Creative …
Forbidden Fonts and What to Use Instead
Sarah here with another episode of “Why You Should Care About Fonts.” Font choice is a gospel I will preach for the rest of my days, and one that will …
6 Signs Your Website is Out of Date
When was the last time you took a good, hard look at your website? If it’s something you routinely avoid or if you genuinely have no idea what you’re even …
3 Font Faux Pas to Avoid in Your Marketing
If you’ve known Sarah for any length of time, you’re probably aware that she’s passionate about fonts. It’s kind of endearing until you’re her husband and have to hear her …
How to Get the Logo You Really Want
Some people come to us knowing exactly what they want but, more often than not, we either get shoulder shrugs and “Whatever you think is best” or a vision that’s …
Marketing Your Business in Uncertain Times
Last week was one for the books at LCCM headquarters. On Monday we put our heads together to come up with a plan to: Support our existing clients the best …
Design On Retainer – What is it?
Design on Retainer. Chances are, it’s a vaguely familiar phrase that you’ve heard used before but can’t really define. It may seem a little self-explanatory – businesses pay a monthly …